The Herrera Agency | Michelene Cherie
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Michelene Cherie

Event Production Manager

Michelene brings over 20-year experience in various roles within the entertainment and event production industries with an emphasis on music and the arts. She has held positions in project management and event production; producing galas, concerts, festivals, film premieres, corporate events and fundraisers.

She has recently produced events for Juanita’s Foods, Equitas Entertainment, THC Design, Latin Heat Media, L.A. Works and Friends of the Los Angeles River.

Michelene worked for eight years on the production team of the annual “Dia de Los Muertos” event at Hollywood Forever Cemetery, serving as Production Manager for the years 2012-16. In 2015, Hollywood Forever Cemetery produced the world’s largest Quinceañera to celebrate the fifteenth anniversary of the beloved “Day of the Dead” festival”, the largest outside of Latin America.

In 2018, Michelene joined the Elysian Valley Arts Collective and produced their bi-annual event, The Frogtown Artwalk, which saw over eight thousand visitors. Michelene continues to produce stellar events all over Los Angeles including the upcoming 2019 LATINAfest at Plaza de Cultura Y Artes.

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