We enable brands like Junaita’s Foods and LatinaFest 2018 to amplify their brand and value through partnerships and experiences that sit at the heart of culture. Through marketplace intelligence and customized strategies, we weave our client brands into the most relevant events and experiences (Latin GRAMMYS), and sponsorships that puts them in the moment with their target audience. The end result? Unforgettable experiences that create meaningful and lasting impressions for consumers, and turn them into avid brand loyalists.
Experiential Marketing also known as engagement, event, on-ground, live, loyalty marketing or special events where The Herrera Agency creates a customized marketing strategy that directly engages consumers and invites and encourages them to participate in the evolution of a brand or a brand experience.
Our Experiential live events create long lasting one-on-one interactions that allow consumers to continue to seek and demand one-on-one, shareable interaction with a brand.